Market development, pricing, sales
- analyze demand and competition
- organize sales and licensing to academic libraries and corporate customers in Europe and Middle East
- pricing, licensing and business models
- sales and marketing strategy
Secure and grow your business – by use of technoloogy and innovative business models
- eBooks, eJournals, web TV, databases
- sales support by online marketing and user research
- cross over strategies: “print”, “print ond demand”, “online” and “mobile”
- generate USPs amd market advantages by cooperation (“web 3.0”)
Pathfinding – international contact and cooperation, strategy consulting
- facilitate contact and cooperation – between companies, industries and countries
- tecnical cooperation – define mutual expectation and facilitate first contacts
- market research and contacts between Europe, USA and Middle East
- define business strategy – make or buy decisions
Stay on top – courses and seminars
- STM – Intensive Journals Publishing
- STM – Master Class
- Innovation
- Production
- Books 2.0
References
I will be happy to provide contact information on request.
… call me: +49 171 3171297
email: joachim.engelland@engelland.com
Skype: joachim.engelland